Who we serve
You should be able to tell in ninety seconds
Her published planning profile is individuals and couples aged 40 to 60, with household income of $150,000 or more — most clients between $250,000 and $400,000 — who earn both W2 and 1099 income, can commit several hundred dollars a month, and want to hand the complexity to a CFP®.
Individuals or couples ages 40–60
Household income of $150,000+ — most clients are in the $250,000–$400,000 range
Hybrid income: you earn both W2 and 1099 income
Able and willing to commit at least a few hundred dollars per month — often $500–$750+
You want to delegate complexity and work with a CFP®
“We gladly accept referrals from our clients for their family, friends, and colleagues — regardless of present financial position.”
Her published referral policy
What people actually arrive with
The profile is demographics. This is the real screen.
Nothing is anywhere
Accounts at five institutions, an old 401(k) nobody has looked at, insurance you cannot remember buying. No single place where the whole picture exists.
Money is the conversation you keep not having
Most people are afraid to talk about money. So they don’t. And the not-talking compounds quietly, for years.
You didn’t think you had enough to manage
A significant share of her clients never gave it much attention because they assumed there wasn’t enough there to plan around. Now the clock is the problem.
When it’s overwhelming, you stop
Some people freeze. Others dig. Facing a hole, the first instinct often isn’t to climb out — it’s to make it deeper. Both are trauma responses, and both are workable.
Six groups in particular
Where the published work points
Family caregivers
Caregiving is planned for as though the cost falls on the person receiving care. Most of it falls on the person giving it — in reduced hours, foregone promotions, paused retirement contributions and a decade of savings that never happened.
Read more →Entrepreneurs and business owners
Owners are used to being the person others depend on for a plan, and are frequently the only person in the business without one. The household’s income, retirement funding, insurance and largest asset usually all sit inside the same entity.
Read more →Pastors and ministry leaders
Ministry leaders spend their working lives helping other households through crisis, including financial crisis, and are among the least likely to have anyone doing the same for them. The compensation structures involved are also genuinely unusual.
Read more →Black professionals and families
Her stated reason for the work is representational as well as technical: by her own account, fewer than 1.9% of the profession reflects African American and Hispanic communities. That gap shows up as households who have never had a planner who assumed they belonged in the room.
Read more →Women building wealth
Women often face a planning problem with a different shape — career interrupted for caregiving, a spouse outlived, and the household’s money to manage alone at exactly the point when there is least capacity to learn it.
Read more →Hybrid W2 and 1099 earners
Earning a salary and self-employment income in the same year is her published core client profile, and it produces a set of problems that neither a payroll department nor generic advice handles: withholding, estimated payments, deductions and retirement eligibility all interact.
Read more →
Not a gate
Why the referral policy is on this page too
A published client profile does one useful thing and one harmful thing. It saves both sides a conversation that was never going to fit — and it also makes people who need help assume they are not welcome.
By her own account, the majority of her business has been referral-based — people hear her speak, become clients, and send the people they care about. Those referrals have never arrived pre-qualified by household income. So the policy sits next to the profile on purpose: referrals are accepted regardless of present financial position.
“My financial life is a mess, and I need your help.” is how most first conversations open. Nobody says that from a position of confidence.
I am credentialed, I’m credible, and I’m called.
Not sure whether you fit? That is what the free hour is for.
Bring the situation, not the spreadsheets. She starts every first conversation with where you want to go, not what you have.