Who we serve
Entrepreneurs and business owners
Owners are used to being the person others depend on for a plan, and are frequently the only person in the business without one. The household’s income, retirement funding, insurance and largest asset usually all sit inside the same entity.
Hybrid income is the published profile
Earning both W2 and 1099 income in the same year is explicitly named in her ideal client description, and it is the situation the planning engagement is built around.
Owner retirement plans are underused
The vehicles available to self-employed people allow far larger contributions than most owners realize, and the deadlines to establish them are not the same as the deadlines to fund them.
The business is not diversification
However varied the investments look, when income, retirement and net worth all depend on one company, the concentration is total.
An exit is a plan, not an event
What it is worth to someone else, and what would have to be true for that to happen, is worth knowing years before it is relevant.
The published profile
What she publishes about who this engagement fits
One published client profile covers every group on this site — there is no separate offering for any of them:
- Individuals or couples ages 40–60
- Household income of $150,000+ — most clients are in the $250,000–$400,000 range
- Hybrid income: you earn both W2 and 1099 income
- Able and willing to commit at least a few hundred dollars per month — often $500–$750+
- You want to delegate complexity and work with a CFP®
And next to it, deliberately, the referral policy: We gladly accept referrals from our clients for their family, friends, and colleagues — regardless of present financial position.
What tends to bring people here
The events this group most often arrives with
Why this page exists
What this one is anchored to
No audience on this site is claimed because it would be useful to claim it. Each one is anchored to a documented talk, book, article, affiliation, or her own published client profile.
Anchor
Her signature talk “The Ultimate Financial Plan for Entrepreneurs”, her book The Ultimate Plan, and the hybrid W2/1099 income named in her published client profile.
I am credentialed, I’m credible, and I’m called.
One free hour. No numbers required.
Bring the situation, not the spreadsheets. She starts every first conversation with where you want to go, not what you have.